Packaging free is nonsense, or is it?

Spending a working life dealing with packaging issues I have always been skeptical to the general idea of ”packaging free” or “edible packaging”. I think it doesn’t make any sense, at all. Wrapping something edible in, again, edible packaging normally creates a demand for yet more and properly protective packaging.

But I may have to reconsider and think out of my limited box.

First, I got to know about Saveggy, a company that have developed a concept of a protective and edible solution for fruit and vegetables.

They can offer a bio-based coating that does the same work normally done by using a plastic film and prolongs the shelf life of produce to minimize food waste. The plant-based coating, fully edible, is sprayed on fruit and veg to extend the shelf life and seems to do the same for a cucumber as a plastic wrap. Brilliant!

Another excellent, actually, usage of the ”packaging free” concept is the pod-like coffee system recently launched by Migros. CoffeeB is a fully compostable coffee ball without the usual aluminium pod. It’s simply coffee pressed to into a ball that fits in one of their CoffeeB machines. That is also the one downside, you have to buy yet another machine to squeeze in to your kitchen.

Well, that was two brilliant new products in an otherwise very dull segment. I wonder what comes next, and I am looking forward to being pleasantly surprised again. 

Author: packintel

I provide marketing and strategy consulting plus market intelligence. Significant and international experience from consumer packaging and the food & beverage industry. For more information please visit https://independent-intelligence.com/

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